Blockchain goes for Social Media

A new tide is coming to social networks! It had to happen, because the world is moving forward! I firmly believe that we will use everything we have learned from Facebook and YouTube to create new social networking sites. The skills related to content creation and interpersonal communication in social media are universal. We’re not going to lose anything, and there’s a lot to gain.

Imagine a social network without an owner, just an originator. It’s like a child who is brought up by their parents, but becomes free from their control in adulthood. The content that users create gives them a proportionate share in the site. The traditional social media tried to democratize creators by providing them with tools, but it was the owners at the top who made all the decisions, such as not to promote anything related to blockchain! They decreed that blockchain may not be advertised, and it is blockchain that now goes after social media.

As the founder of click community, possibly the first social media agency in Poland, I’ve been fascinated with blockchain, and I’m excited that these two worlds are coming together. Blockchain in social media seems to be a necessity from the outset, as social networking sites are created by people and it is them who deserve the largest share in these sites, in proportion to the value they provide to the users. If an advertiser wants to place ads on such a website, they pay the creators, not the owners, who quickly become some of the richest people in the world and start deciding what is good for us, what we may and may not advertise, which applications can work and which cannot, and so on. These sites used to be trailblazers that strove for advancement; nowadays, they block progress, bringing about their own downfall. I’ve lived through a lot of social media. I remember Vine and Snapchat, and Polish sites like Grono, Blip, or Flaker. But the end of one social networking platform doesn’t mean the end of social media as a whole. Social media won’t disappear, because it’s a constantly evolving channel of communication with the fundamental purpose to connect people, share values, and create communities around a brand or a person. The sites will change, but these values will remain.

A similar fate awaits those enthusiasts of new technologies who are glad to see any Bitcoin drop. By criticizing blockchain, they automatically come off as relics of the past, too old for blockchain, but still too young to die.

First and foremost, blockchain is a technology of public trust. Thanks to its dispersion and transparency, data cannot be manipulated.

Cryptocurrencies have gained independence as their distribution is determined by technology rather than power, and blockchain-based projects don’t need supervision, because algorithms and laws of mathematics are better regulators than the intentions of human controllers, which may be deliberately malicious. Blockchain therefore enables the democratization of many projects, which seems particularly important in the case of social networks!

I signed up on Steemit and Dtube, blockchain equivalents of Facebook and YouTube, respectively, with the same premise and just two differences: they’re underdeveloped since they’re just starting out, and they’rre based on blockchain, which makes a huge difference. Blockchain means that under every video and post I see not the number of views, but the amount of money I — not the site owner and shareholders — earn.

Interestingly, the majority of owners of large platforms or social networking sites don’t own significant shares in them, because they gave them away to investors, whom they needed to build a big business. But now, investors are not needed, because this business will be built by people — their work, their content, and their dedication. They will translate the site if need be, they will promote it on foreign markets and defend it against the authorities, because the power is with the majority, and not just the richest, who are a minority.

Satoshi owns 5% of Bitcoins. The creator of a social networking site keeps a slightly larger share, and the rest is distributed proportionately to the work put into the site. We receive these shares in the form of a valid cryptocurrency earned by creating content that can be exchanged into a fiat currency, e.g. dollars (and then to any local currency), with which we can make purchases at a regular shop. Still, I hope that we can soon stop worrying about this currency conversion, thanks to the increasing adoption rate.

I have a kid inside me, my secret weapon that keeps me creative and innovative, a sense of curiosity that always makes me give a chance to new things. And I refuse to change, because instead of an expert, I prefer to remain an experimenter.

I never think what’s going to happen if something doesn’t enter the mainstream; I rather think what will happen if it does and I miss my window. My livestreams on Facebook used to be watched by 500 people; now I’m glad if my Facebook livestream about blockchain has 20 viewers. This is the price you pay for early market entry, but this is how you build up your advantage.

This is the next big thing we want in on! We’re building our own blockchain platform on which we’re creating Sapiency, a cryptocurrency for buying people! People will sign up, create a community of holders and communicate their intentions to the market with posts. You can buy a human and have a share in the profits they gain in both the virtual and real world. (sapiency.io)

I invite you to my check out my new Steemit and Dtube profiles. I also use the blockchain-based Telegram, where messages are encrypted so that no authority can request my information from the owner, because the power is held by the people. Not machines, not technology, not the politicians — just the people who established power to serve them, and now technology will do it better and fairer.

r.